Methodology

First of all, a discussion about the topic “Demand and Supply” is being held and the group members decided to choose Baskin Robbins as the research company. A research on the quality of the feedback survey is carried to determine the factors of demand. The questionnaire is prepared with tutor advises and encouragement. Therefore, a better feedback survey form is done by using word document. There are some criteria included in the feedback survey such as scenario, scale questions, the flavors of the ice cream, their opinions about Baskin Robbins ice cream and so on. The questionnaire is printed and distributed to 10 Baskin Robbins ice cream lovers in Taylor’s University. Last but not least, the survey forms are collected from the correspondents and the results are analyzed to show the details of Baskin Robbins ice creams.  

According to the feedback survey form, the price of the ice creams is important because the potential consumers will determine the ice creams are whether worth the price and it will lead to the different purchase decision. The atmosphere of the shop is important to the consumers as the environment of the store determines the behaviors and emotions of the potential consumers. Besides that, the quality of the ice creams is significant to the buyers as the quality gains trust from the consumers towards Baskin Robbins Ice-creams because it will determines the number of purchasing by the consumers. In addition, location strategy is important as the stores must be located at the targeted market so that loyal customers will be maintained and the new consumers will be attracted. Last but not least, consumers pay attention to the crew services as well. Crew services reflect the attitude of the business towards the customers as they are the one who purchase for the items and have rights to get the best service.