Conclusion

For the analysis on Baskin Robbins Ice Cream, a few survey questions related to demand and price elasticity had been prepared and the questionnaires were distributed to 10 respondents to express their own opinions and comments in the Taylor’s University compound. After that, analysis on the demand and price elasticity was done based on the survey forms that were collected.

The factors of demand on Baskin Robbins are price of the product, atmosphere, quality, location and crew service. One of the highest determinants that affect the demand is pricing of the goods while the least influencing factor is atmosphere. On the other hand, promotion, income level of the consumers and the price of the substitute products determine the price elasticity of Baskin Robbins ice cream in the market. The most elastic factor is when the price of substitute product decreases. When the income level increase, consumer will not buy more Baskin Robbins ice cream product, therefore it is the least price elastic determinants.

Throughout the process of preparing the questionnaire to interpretation, a lot of information and knowledge had been obtained. There were many potential questions were created which have led to useful information for project analysis. Also, approaching and communicating with variety of people in a polite and nice way were exposed as the respondents will be more willing to help in answering survey feedback questions. Besides that, by analyzing on the demand and price elasticity on Baskin Robbins Ice-creams, information and knowledge are gained as for this studies, survey feedback forms for Baskin Robbins ice creams are distributed to the Baskin Robbins Ice- creams lovers. The analyzing is based on the answers from the respondents, accurately. This study is truly benefits for all of us.

Throughout the project study, the readers will gain benefits as well. Ways on how an analysis is interpreted and the correct way of interpreting data were also learnt. Besides that, other firms who see our blog information such as the analysis and other details about Baskin Robbins ice cream also gain benefit as the other firms will know their business performance as compared to Baskin Robbins Ice creams. As a detailed and great explanation analysis were made, the investors might be interested towards the huge demand by consumers on Baskin Robbins ice cream, thus the investors might wants to invest in the Baskin Robbins’ shares or be a potential business partner with Baskin Robbins.

After the analysis on Baskin Robbins, there is still much space for improvement. For example, to make the analysis to be more reliable, distribute more than 10 survey forms to more respondents are required. The more comments and opinions collect, the more accurate the analysis. Moreover, create higher quality questions which able to interpret and analyze in more detail such as being concerned on how many respondents do have the Baskin Robbins loyalty card or how much percentage of sales that have increased during promotion period.